what does zero proof mean
Zero-proof cocktails are an excellent beverage concept for designated drivers and non-drinking customers. These drinks are particularly popular with the Millennial generation, who are acutely aware of the implications of drunk behavior and the implications of driving while impaired. Bars and pubs can increase their profits by attracting new patrons with alcohol-free cocktails. These beverages can be prepared using regular bar equipment and garnished with the same ingredients as alcoholic cocktails.