Are you looking for ways to increase the attendance of your bar?
Smart business owners have been using colors for years now to help with conversions in their businesses. Business psychologists often teach business owners that it is vital for their marketing to understand color psychology. Color psychology is a theory which states that every color affects human behavior either positively or negatively. Hence, learning it will help improve your customer’s bar experience, and in return this will also boost your bar income. So it’s a win-win situation, your customers are happy and you’re making money.
We want you to be successful, that’s why we’ve put together these 10 bar color tips to help you increase the attendance of your bar.
1. Decide What Kind of an Atmosphere You Want to Create
The first thing you need to do before you even choose bar colors is to decide what kind of atmosphere you wish to create. Is it a warm and welcoming feel you’re after, or a comfortable and intimate atmosphere you’re hoping to create? Whichever vibe you’re after, it’ll set the ball rolling for the next point.
2. Know Which Color Schemes Complement Each Other
There’s nothing like a well co-ordinated bar where everything from paint, to lights, to interior décor is complimenting each other. It’s visually appealing and makes people subconsciously happy. No one likes mismatched garish designing.
3. Colors and Vibes
Light colors should be used if your bar has a dance floor or hosts live shows. Light colors combined with disco-like accessories will give the place an energetic atmosphere. It’ll also create a space where people can go and dance, then circle back to the bar to grab a drink, thereby staying longer.
If your bar is a local hangout place, it’s good to also use colors that don’t distract customers from each other. Keep colors upbeat. People enjoy talking in light spaces. The more people stay and chat the more potential revenue you’ll make.
4. Avoid Green at All Costs!
Green is typically the least used color in bars. Want to know why? That’s because psychologists have found that green is a color that doesn’t flatter most people’s complexions. What does this mean? People subconsciously avoid seating in areas with green lighting.
5. Avoid Dark Colors Like the Plague
Dark colors such as brown, dark grey, and black will give your bar a seedy cheap feel. The majority of women will most probably avoid entering such as bar as they will more often than not feel uncomfortable. Dark colors do nothing to promote your business as an upstanding establishment. If anything they’ll hurt the bar. Most bar owners who use dark colors also then make the terrible mistake of accessorizing with very low hung lighting! Don’t do this!
6. Sit Down With an Expert
Now that you know what atmosphere you want to create, sit down with an interior design expert to finalize the bar design. Bring sample pictures of what you want. You can find inspiration from websites like Pinterest and Instagram. Bring photos to your meeting, and the interior designer will help you choose the right color palette to make your dream bar come alive.
7. Let Lighting Complement Your Color Choices
Once you’ve chosen the colors you want, it’s also important to that they are complemented by the right kind of lighting. Transition areas in the bar should be highlighted using dim lighting. In areas where people meet to chat, you can use canned lighting or pendants. These two are usually flattering. Remember to use warm bulbs as they’ll help bring out a casual welcoming feel.
8. Paint One Accent Wall
You don’t have to re-paint the entire bar in order to see positive effects with what we’re teaching here. Even painting one strategic wall can have long lasting benefits. Choose which accent wall you want to highlight and get painting!
9. Know Which Colors Stimulate the Appetite
Did you know that there are colors that have been known to make you want to eat more? We’ve mentioned already that you should stay away from gray, black, and brown. According to Palermocafe.com, there are even bigger reasons why you shouldn’t use these colors at all – they make people turn away from food! Not exactly what you want is it?
The color yellow makes most people very happy. It’s a cheery color that is noticeable in most surroundings. When people are happy, they are more likely to eat than when they are feeling sad or overly calm.
10. Choose Colors That Are in Your Customer’s Best Interests
You may have colors that you want and prefer, but think about what’s best for your customers. Take your personal preferences out of this decision. Do what’s right for your business and your customers. When they are happy, your bar will prosper.
Small Changes – Reap Big Rewards
You don’t need to spend thousands of dollars to re-invent your bar’s look. A simple change in wall color and light bulbs may be all that’s needed to create an environment that encourages people to stay longer in your bar. The longer people stay, the higher the chances that they’ll keep buying drinks. Now that you know how important bar color is, have a look around your own establishment. Is there something that you can improve?